The success of a website’s landing page depends upon a gamut of factors. While it is possible for any person to build a landing page, the key lies in making it conversion-friendly. Here we have compiled 6 of the proven methodologies that will enable you to build efficient landing pages in a jiffy:
A. Harness the power
of testimonials:
Rather than giving several boring marketing lectures, let your customers carry out the marketing task for you. Provide a separate section for listing all your key clients along with what they had to say about your company’s products and services. This will not only improve your credibility but also will make your landing page look more authentic and professional.
B. Make use of high-resolution photographs:
Humans like to see the visual side of things. As a matter of fact, you only have a few seconds to attract your website’s visitors and stay hooked to your site. By means of employing high-quality pictures, you can easily grab their eyeballs and thereby reduce the bounce rate by a significant margin.
C. Make it as simple
as possible:
Amidst this hectic life, your website’s visitors including senior-level executives won’t find much time to navigate and explore your business portal. Hence the key is to make it as simple as possible. For example, if it is a food ordering website, it must only have options to Book food and Check the menu. Don’t try to include all your website’s features right on the landing page to avoid unnecessary confusion.
D. Include directional
cues:
Obviously, you would like the visitors of your landing page to perform some tasks right? So you must redirect them to a place where they will convert into leads or opt-in for your firm’s services. It can be accomplished by adding simple visual cues without making them too obvious. Include action-oriented buttons in your webpage, that describe what the customers are going to get and how will they benefit from it in the long run.
E. Provide an
irresistible offer!
It means that your service must be at the best market price. Provide great combo offers on the landing page that will help your consumers save a lot of money. Not only will it benefit them, but it will also benefit your business since your customers are buying more than what they had originally desired! You can also introduce special sales campaigns such as End of Season Sale, Black Friday sale, Special Festive day sale, etc. to name a few.
F. Reduce the overall
scroll length:
Even though there will be a curiosity among your website’s visitors to scroll down, you must not simply get carried away. Always limit the size of content to a maximum of one or two mouse scrolls. Focus more on simplistic website designs and draft the content appropriately for better conversion. This minimal approach with short and sweet landing page content is proven to work well across various industry sectors amidst all types of landing page visitors.
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