How Instagram can help grow a small business?

The ultimate power of Instagram:

As a matter of fact, making use of Instagram for small business is indeed a more effective way to grow a particular company. Instagram empowers businesses to reach its potential customers, stay connected with current clients and even conduct sales transaction right in the app thereby covering end-to-end marketing activities.

The key is to successfully reach your intended audience by means of devising a strategy which is both tactical and artistic on the long-run. Eventually, you will witness growth in your Instagram account and a sharp rise in your business’ sales. But achieving the perfect balance between the art and strategy is little difficult, and that too if you are new to the Instagram marketing space.

The importance of an Instagram strategy:

While it is fairly easy to add a beautiful photo and develop an exclusive feed on Instagram, many small firms fail to strategize their posts to sell. An important aspect is to not only post creative and awesome posts to look at, but also, attract new viewers and redirect them to your organization’s website.

Also, bear in mind that the strategy you develop must match your brand’s aesthetic, overall image and business goal. People generally tend to buy from businesses that they personally like the most. And, people normally like trustable businesses. Hence it is imperative to build lasting relationships through the aid of strong online content. A strong Instagram in alignment with the small business strategy is the vital component for effortlessly reaching your business goals.

How to leverage the full potential of hashtags?

Reaching the right audience is also equally important for the benefit of your business. This can be achieved by means of using appropriate Instagram hashtags. Still, several budding business firms struggle to reach the target audience of their particular brand. By the virtue of employing right Instagram hashtags, you can project your products and services to the right people who are capable enough of becoming followers and future customers!

While searching for popular Instagram hashtags for your Instagram business profile, pay special attention to ‘hashtag sets’ and ‘topic buckets’. You must start thinking about the type of content that resonates the most with that specific audience segment. The hashtags for an individual post must be selected based on the prepared topic buckets. Ensure that you don’t pick hashtags that are more generic.

Focus on finding hashtags that are more streamlined and targeted to your kind of audience. A niche hashtag could serve this purpose and is also more likely to reach the preferred audience.  At times, usage of a community-related hashtag could also solve this problem. Sometimes, a branded hashtag that is identical to a community hashtag but also branded to a specific business or product can help resolve this issue.

Investing time and efforts in finding the suitable hashtags will definitely pay off. To do so, simply visit Instagram’s Explore section and try various hashtags that are ideal for your brand and messaging. During the course of producing results for the specific hashtag, Instagram will also provide you with a scroll bar at the top of related hashtags. Use it to your advantage by finding new post hashtags.

Don’t forget to drive traffic to your site:

And finally, even if Instagram is not around you won’t be willing to lose your valuable customers. Hence it is extremely essential to drive them to your own channels like your specialized online store or your official website. This can be attained by offering a promo code for shopping at discounted rates or by organizing an exclusive free guide, workbook or training course giveaway. Traffic can also be driven to the desired online destination by including powerful calls-to-action words in your Instagram stories or post captions.