Location: Adyar- Globus Pvt Ltd, 36, Lattice bridge road, Adyar, Chennai - 600017
Sections Examined:
Men’s wear (Both Globus & Non-Globus
section)
Women’s wear (Ethnic wear section)
Women’s wear (Western wear section)
General Comments:
Q: Did
the outlet appear attractive from outside?
A:
Partially, since the building looks old and the area at the entrance including the parking lot looks a little filthy.
Q:
Was the security person available at the time of the audit?
A:
Yes, the security person was there and he issued me a bag token before entering
the store.
Q:
Were the products arranged neatly with window display?
A:
Yes, all the products were neatly arranged based on sizes and designs and appropriate
discount boards were also placed for eligible items.
Q:
Did the air conditioner function properly throughout the store?
A:
Yes, ACs were functioning properly and the temperature inside the store was cool
and pleasant.
Q:
Did the staff greet you and bid farewell at the time of the audit?
A:
Yes, I was warmly welcomed by the outlet’s staff and was wished while leaving
too.
Q:
Were all the staff well-groomed at the outlet?
A:
Yes, all were well-groomed and looked thoroughly professional in their approach
as well.
Q:
Did all the staff members were ID cards during their duty time?
A:
Yes, I can see all of the staff members wearing their ID card at the time of the
audit.
Q:
Did the staff approach you proactively at the time of shopping?
A:
Yes. In all the sections that I have examined, I was readily approached by the
respective section’s staff.
Q:
Did the staff possess adequate knowledge regarding their section’s products?
A:
Yes, all the staff that I have examined
seemed to have adequate knowledge about their section’s products. One of the
staff members Veronica, with whom I have interacted with, resolved all my
queries and also seemed particularly very knowledgeable.
Q:
Did the outlet look hygienic from the inside?
A:
Yes. The outlet was cleanly maintained as the floors looked clean and tidy all
the way.
Q:
Did the staff recommend something in person if being asked for?
A:
Yes. While making my purchase I intentionally asked the salesperson about his
opinion on 2 different brands. He seemed to recommend one particular brand over
another which seemed particularly odd to me.
My experience:
When I entered
the Globus- Adyar outlet, I could see the security at the front desk and he
collected my bag and issued me a token. After taking snaps of the store’s entrance
and mannequins, I went to the basement. There I enquired Mr Amit about various
men’s brands and styles. He answered all my queries in patience and seemed to
have adequate knowledge about the products on display. However, I felt he could
improve on his English communication skills. He even suggested me to make use
of ongoing flat 799 sale on men’s shirts which was more customer-friendly.
Then I visited
women’s wear section and spoke with Veronica, who was well-groomed,
knowledgeable and good in communication as well. She explained to me about various
stitch types such as cold shoulders, Bloosan stitch, Half shoulder, Playsuit,
Bell sleeves, Tip-up, Crop top, Plasso, Straight cut skirt with slot etc., She
also explained to me about various spill collection clothing and stylists who
have designed exclusive style garments for Globus brand apparels. She also told
me that at present Globus only sells inhouse brands Globus and Bohemania. When
I questioned Veronica about a particular garment, she replied promptly by
explaining that the fabric is of shear Georgett type and possesses a line cut
design. She was also able to list all available sizes and brands for the
clothing I was looking for without any hesitance.
At last, I
audited women’s ethnic wear section. There sales executive Miss. Priyanka ably
assisted me by showing all the models that I asked for. When I tested her
knowledge by asking a few questions about particular clothing, she seemed to know
enough to tell about clothing type, pattern & available sizes. Yet, I felt
that she could improve her overall communication levels.
Before leaving,
I decided to make my purchase and headed on to men’s wear section to pick
apparels of my choice and took them to the billing counter. While making payment, I
enquired about exchange policy during which I was explained that owing to GST
implementation, item exchange and loyalty point redemption has been temporarily
put on hold. Further during my interaction with various outlet staff, I came to
know that exchange is not allowed for accessories and innerwear purchases. The
cash counter’s staff too were prompt in their action and even tried to convince
me to buy an addon item during the time of wait during billing!
The customer
loyalty desk staff explained to me about loyalty card benefits and created me a
loyalty account using my name and mobile number. They even suggested me to buy
Globus gift cards for my friends in the future for gifting purposes. Finally, I
was greeted with warmth and was asked to return soon during the upcoming EOSS
(End of Season Sale) sale.
Suggestions/ Improvements:
1) The
external appearance of the building looks old as shown in the attached video.
2) Wall
coating seems ripped off in certain parts of the building.
3) Though
99% of the lighting system looked all good, a minor part of lights at the
ceiling were not working.
4) A
few of the staff were feeling uncomfortable in explaining the queries in
English as well as in the local language (Tamil).
5) Kids
wear section has been removed and was not available at the time of review.
6) There
were no clear signboards on display for restrooms which were located on the 1st
floor.
7) Restrooms could be maintained more hygienically.
8) Outer
covers of cushions at change room seem ripped off as shown in the attached
picture. It is recommended to replace old furniture.
9) The
number of trial rooms seemed inadequate in my personal opinion. During peak
hours, the customers might be forced to wait outside.
Proof of purchase:
Proof of purchase:
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