i) Date of Audit: 22nd July 2017
ii) Category of Apparels at Blackberry's: BP, BT, Nightlife, Majestic, Studio, Boardroom, Performance100, Linen House
iii) Board room shirts have high SPI index and are wrinkle-free.
iv) Luxe collections are made of imported European fabric and are of premium quality. They are stitched with the mother of pearl buttons. They have high SPI rating of 14 to 22. They consist of virgin wool and are fire resistant too. They are durable pressed and possess Jacquards view.
v) Urban collections are mainly for youth and are ideally suited for city life. They offer loads of variety and are colourful as well.
vi) The 2 main season collections are SS16 and AW16.
vii) The outlet also offers add-on items for customers such as handkerchiefs, socks, ties, belts, pocket squares, scufflings and wallets at a whopping discount of 50%!
viii) Salespersons interacted: Javed, Stephen, Bittu and Liyakath.
ix) All the sales personnel were in uniform, well-groomed and seemed knowledgeable as well.
I have also attached my interaction with Javed in the form of a short video at the beginning of this report. To conclude, I also visited and inspected the trial rooms as seen below:
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