The ultimate
aim of any e-Commerce firm is to thrive, remain competitive and maintain its
efficiency in the present market. To be successful, customer experience must be
the top most priority of a business. Companies often experiment with various
marketing tools and emerging trends in order to identify the one that actually
works for them. Also knowing about the customers and their shopping behavior is
absolutely vital. Here we are about to discuss the best working e-Commerce
marketing trends that could help your business sales to skyrocket in 2020:
1. Consumer awareness:
Consumer awareness plans must be devised for ensuring optimum
consumer engagement and consumer welfare.
2. Voice search:
It is extremely essential to optimize your shopping website’s
content for voice search and that too with the advent of Google Assistant, Siri
and Alexa. This can be accomplished by incorporating phrases and keywords that
are ideally suited for voice search queries.
3. User experience:
With changing times, it is vital for organizations to
personalize and improve the experience of their users. This can be performed by
providing best in class customer service, lightning fast shipping and
unbeatable prices.
4. Mobile devices:
Mobile e-Commerce is one of the most important marketing
trends practiced by all online retailers. It is because people are more glued
to their mobile phones these days than the computer systems.
5. Customer experience:
A positive customer experience can be rendered by effectively targeting
each and every individual buyer. Following a transparent pricing structure and
using user-generated content in your shopping portal could aid this cause.
6. Conversion rate:
In order to avoid shopping cart abandonment and achieve high
conversion rate, it is crucial to make the checkout experience a satisfying
one.
7. Content Marketing:
Several recent studies have indicated that content
development will form the core of the e-Commerce marketing in the coming days.
It helps online brands to better engage with their prospective clients.
8. Buying experience:
This specific metric could be optimized by means of
personalizing your webpage by listing relevant products. Through analyzing
customer’s search queries and purchasing history it can be effortlessly met.
9. Product Details:
The product information is equally important as the product’s
quality. The content on the product description page adds to the look and feel
of the webpage and spikes up the conversion rates as well.
10. Machine Learning:
Machine learning could help you to detect any possible fraud.
It hugely helps in detecting retracted payments and purchases conducted using
stolen credit cards.
11. Artificial Intelligence:
AI is the most popular trend in the digital marketing space.
Several artificial intelligence-based tools such as automated email systems and
Chat bots could be employed to email product recommendations to the buyers and
to solve all their inquiries.
12. QR scanning:
QR codes are one of the recent most arrivals in the
e-commerce industry. They can be utilized to boost landing pages or engagement
and drive traffic.
13. Social networking:
Opening a dedicated storefront in social media platforms such
as Facebook using the marketplace feature can sky rocket the sales because of
its customer-centric approach. Additionally, you can also engage with your
customers on a consistent basis on various social media channels to gain more
site visits.
14. Video marketing:
Marketing through videos is a fun way to capture attention
and simultaneously promote your offerings. Concentrate on the first 10 seconds
of the video for grabbing customer’s attention. To add more, having a video
about your business online could also boost your site’s SEO ranking!
15. Influencer marketing:
It is a well known fact that several leading brands have
already adopted the influencer marketing based strategy. By collaborating with
a popular influencer, businesses can gain a larger following and a stronger
brand reputation on the long run.
With emerging
trends such as virtual reality, artificial intelligence and influencer
marketing coming into the picture, e-commerce marketing trends have indeed
grown leaps and bounds in comparison with the previous years. While all of the
above-mentioned trends might not work for your firm, you must carefully choose
the right marketing trend in accordance with your business type and invest
appropriate amount of money. Such chosen marketing trend must adhere to your
brand image, tone and the goals of your company for bringing fruitful success
in the near future…
Comments
Post a Comment