With the introduction of Uber taxi app our transportation needs got a lot more simplified. So why not implement it for a weed business? This was the idea behind new technology startup "Eaze", which provides home delivery of marijuana plants to patients for medical needs. The idea became such an instant hit that it had attracted group funding from DCM Ventures, 500 Startups, Fresh VC and Snoop Dogg's Casa Verde Ventures, in addition to the $1.5 million seed funding which was raised the previous year. This has given the company the potential to venture into new markets beyond San Francisco from where it originated. This indeed is the right time for Eaze to enter this cannabis market, given the wide acceptance that marijuana weed has received for medicinal purposes. It is also seen by many as a step towards the right direction as more and more US states have started to legalize and decriminalize the usage of cannabis at this point of time. Also with the growing popularity of mobile based apps, customers tend to be attracted more towards apps through which delivery can be effected within a short span of time. This type of business is nothing new since cannabis industry has been around for a long time, through which distributors deliver marijuana weeds directly to the customer's premises. But what makes this idea different is the effort to legalize cannabis purchase in the US. Through Eaze's platform, medical marijuana patients are connected with the local dispensary unit that offers delivery in a matter of few minutes! Keith McCarty, the CEO and founder of Eaze says that the company works only with the best in class dispensaries to bring home premium products for their valuable customers. Instead of providing the entire catalog, Eaze uses an effective algorithm to present only the most preferred edibles, flowers and concentrates that its customers are more likely to buy. Many satisfied Eaze customers claim that they particularly feel highly impressed by the company's speed of delivery. But they think that Eaze needs to expand its catalog and should take steps to support online card payments. Eaze also has a driver end app that efficiently routes deliveries based on the driver's proximity and available inventory. It also boasts of a feature that is capable of updating routes automatically if a driver gets waylaid or in case a customer cancels an order. So we can conclude that Eaze has created a new path for patients to connect with cannabis providers and the funding it has received, marks the shift in the investor's attitude to support upcoming weed based start ups. Because of legalization of recreational and medical use of marijuana plant in the recent times, investing in this domain has now become a low risk affair. And the recent $75 million funding raised by Privateer holdings which aims to target various sectors of cannabis industry bears testimony to this fact. Don't be surprised if funding increases by multiple thresholds in the upcoming days with the legalization of marijuana usage. Given the current scenario, there is certainly no looking back for cannabis industry for sure...
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